THE WHO
We’re a pioneering social enterprise with a mission to transform how people enjoy beverages while positively impacting society.
THE WHAT
Reimagining how people come together, connect, and unwind over a drink to create legendary nights that don’t cost the morning.
THE WHY
Ekta, which means "unity" in Punjabi, embodies our mission to build a vibrant and inclusive community.
THE DETAILS
OUR MISSION
Reimagining how people come together, connect, and unwind over a drink to create legendary nights that don’t cost the morning.
We believe in inclusion, moderation and choice. We’re not here to change the world but to change society’s mindset towards alcohol and alcohol-free drinks.
We are dedicated to reimagining how people come together, connect, and unwind over a drink. Our mission is to create unforgettable experiences without any drawbacks.
We believe in the power of community, so much so that we’ve dedicated a portion of our profits to funding crucial recovery services for underserved communities.
Our range of adaptogen blends naturally helps people relax and unwind, providing a holistic approach to enjoyment and stress relief.
OUR VISION
“Cheers without any tears” reflects our aspiration to revolutionise the beverage industry and foster a more inclusive and compassionate society.
We envision a future where non-alcoholic drinks are not just an alternative or a compromise but a celebrated choice that enhances life's precious moments.
We see a future where no group or individual falls through the gaps in their journey toward alcohol recovery.
We believe that everyone, including families, can have access to the resources and support they need to reclaim their lives.
We strive to create lasting positive impacts and build resilient communities.
Making a difference never tasted so good!
OUR COMMITMENT TO THE COMMUNITY
Our drinks are a statement of solidarity and hope.
We’ve committed 15% of our profits to support alcohol recovery services in underserved communities.
As recovering alcoholics ourselves, we’re dedicated to helping those struggling with addiction by funding essential resources like counselling and support groups.
Our founder, Navi, has been working in this space for several years after entering recovery, and ever since, he has dedicated his whole life to helping others with their recovery.
Each drink you enjoy offers someone a step towards recovery and hope.
Join us in making a positive impact with every sip!